艾克瑞斯女装品牌介绍
1922年,Albert und Peter Kriemler的祖母Alice Kriemler-Schoch在只有一个纺织机的情况下,为现在的业务打下了基础,当时只做围裙。
1945年, Alice Kriemler-Schoch的儿子Max 继承了母亲的事业,用超过四十年代的时间将艾克瑞斯女装 (Akris) 打造成全球知名的女装设计商,同时也生产其他品牌的服装,如纪梵希 (GIVENCHY) 和 Ted Lapidus 。
Max Kriemler和他的妻子Ute一起,创造了只向顾客提供高质量产品和最有价值设计的企业文化,获得了全球的赞誉。从二十世纪80年代开始,他的两个儿 子共同经营公司。Albert Kriemler负责设计和市场营销,而Peter Kriemler负责管理和生产。
艾克瑞斯女装 (Akris) 的服装全部产自艾克瑞斯女装 (Akris) 公司的自己在瑞士St. Gallen、苏黎世和Ticino的生产中心。 艾克瑞斯女装 (Akris) 无分年龄、无分国籍,它的超凡魅力源于对品质一丝不苟的精神。艾克瑞斯女装 (Akris) 是可以随时穿出去的品牌,并不一定为了特殊场合而设计,它坚持随时随地都可以让女人穿上它。艾克瑞斯女装 (Akris) 的职业装设计大气而知性,为职场女性营造多变形象,让沉闷的工作增添无限乐趣,做一个多变的动感职场女人。
艾克瑞斯女装公司介绍
"Spectacularly unspectacular"-this is how one leading US American fashion critic has deftly characterized the house of Akris, and she is right on target. Akris stands for state-of-the-art fashion that makes perfect sense, effortlessly to the needs of today's women, where true creativity and innovation segue into wearability; fashion whose clear, architecturally inspired lines will work as well tomorrow as they do today.
Fashion at Akris is more than a visual event. Clothing is a protective sheath that enters into a sensual dialogue with the body of the woman who wears it. That is why fabrics play a crucial role. For Akris designer Albert Kriemler, they are the mother lode of fashion and one of its most important sources of inspiration. In his own words, "The design of every item begins with a piece of fabric in my hand."
Akris is exclusive, a quality enhanced by the subtlety of understatement. Albert Kriemler pinpoints his objective: "When a woman walks into a room, I want people to notice her personality first and her clothing second."
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